General Dental

General Dental Practice Benchmarks

Industry-standard KPIs and benchmarks for general dental practices based on ADA surveys, Dental Economics research, and practice management data.

$942K

Avg Gross Billings

$208K

Avg Net Income

59-62%

Target Overhead

98%+

Collection Target

Key Performance Benchmarks

Production & Financial Metrics

Average Gross Billings
$942,000
Average Net Income
$208,000
Production Per Hour
$500-800
Top Performer Production/Hr
$700+
Staff Wages (% of Revenue)
25-30%
Target Profit Margin
30-40%
Overhead Trend (2024)
+5.1% avg increase

Source: ADA Survey of Dental Practice 2024

Patient Flow & Conversion

Case Acceptance (Industry Avg)
35-50%
Case Acceptance (Top Performers)
70-90%
Hygiene Reappointment Target
85%+
New Patients/Month
20-50
No-Show Rate Target
<5%
Collection Rate Target
98%+
Industry Avg Collection Rate
91-94%

Source: Dental Economics/Levin Group Survey

Overhead Benchmarks by Category

22-28%

Staff Costs

Warning: >30%

5-7%

Facility/Rent

Warning: >9%

8-10%

Lab Fees

Warning: >12%

4-6%

Dental Supplies

Warning: >8%

Total Overhead Target 59-62%

ADA recommends 63% or less. Warning sign: >65%

Production Metrics

Production/Hour (Doctor)
$500-800
Production/Hour (Hygiene)
$175-250
Revenue/Operatory
$400-600K

AR & Collections

Days in AR
<30 days
Over 60 Days AR
<10%
Collection Rate
98%+

Hygiene Department

Hygiene % of Production
25-33%
Reappointment Rate
85%+
Hygienist:Dentist Ratio
2:1

Source: ADA Survey of Dental Practice 2024, ADA Health Policy Institute, Dental Economics/Levin Group Annual Survey, Bureau of Labor Statistics

New Patient Conversion Funnel

100%
New Patient Calls
70-85%
Appointments Booked
60-72%
Appointments Kept (Show Rate: 85-92%)
30-45%
Treatment Accepted

Call-to-Book Rate

70-85%

Show Rate

85-92%

Case Acceptance

35-50%

Top practices achieve 50%+ end-to-end conversion. Visual aids increase acceptance by 30%. Financing doubles acceptance for cases over $2,000.

FAQ

General Dental KPI FAQ